Steve Jobs, poster boy heretic, dies prematurely
October 7th, 2011World changer, but his personal aim was simple
Make consumer tech beautiful and user friendly – and flawless
Pulling ideal products from minds of the merely talented
Alone amid the mediocre top executives of tech marketing, he led towards perfection
Let’s hope that he wasn’t despatched early by medical myopia
Steve Jobs is, sadly and predictably, dead from pancreatic cancer, as long expected. Kept alive for seven years by the barbaric techniques of modern medicine when faced with a particular brutal form of cancer – surgery, poison and eventually a liver transplant – he finally died under the assault. Let’s hope that the alternative that is increasingly pointed to by recent decades of stunningly promising research into how phytochemicals – plant chemicals – aid the body in fighting off cancer was not neglected by his doubtless expensive medical consultants.
Did Jobs benefit from phytochemicals?
One might expect it probably was, of course. Awakening the medical profession to what may be the most important modern trend in medicine – how a range of chemicals extracted from food have proven especially over the last five years to be strongly effective against human cancer cells in the lab and in mice – is proving an uphill battle, even though a flood of research has appeared in mainstream peer reviewed journals in the last ten years.
Perhaps, however, it wasn’t . Perhaps Steve Jobs was helped by his own core character as instinctive heretic, if not also by good advice from his wife and other people who can be wiser than the professionals. We understand that Jobs was interested in alternative medicine, and did take advantage of what some Chinese herbalists had to offer. This may have helped keep him alive far beyond the three to six months his doctors originally forecast that he had left of life when he was diagnosed. Luckily, it was a rare kind of pancreatic cancer which forms about five per cent of the cases of this terrible killer, one which responds to surgery. Surviving seven years is evidence that he benefited from good treatment, though, as well as luck.
The great heretic, flipping the world of personal tech into art
It’s not surprising if Jobs was one of the few to take a look at what alternative medicine might have to offer him when he fell sick. After all, Jobs spent his life trying to move beyond the norm, forcing the merely talented to craft the ideal consumer tool from the geek idea of computers as digital engineering incarnated. He made ugly and unreliable products user friendly, beautiful to look at and reliably useful in ways which seem beyond the engineering and technical talent to concieve, for some reason. Even the marketing arm of computer companies seemed to think of this aspect only after Jobs led the way, and only Sony and eventually HP seemed able to compete in looks, though, saddled as they are with Bill Gates’ atrocious mishmash of an operating system, never caught up to Jobs in the realm of reliable and easy use.
Why was this range of virtues mysteriously beyond the leaders of other technology companies and their marketing people before Jobs showed the way, and even after he did so? The source of this odd design blindness to what now seems so obvious remains a bit of a mystery, but it must reside somewhere in the blocked mental arteries of of the group mind. Jobs thought for himself, on behalf of the average user. People who think in group terms cannot think independently very well, it seems.
So it wasn’t surprising to hear Jobs at the 2005 Commencement at Stanford where he gave the address saying the following:
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Jobs was not a genius in mind but in action
What kind of genius was this man who changed the personal world of billions? The questions which Jobs asked were not after all rocket science. We remember ourselves asking them in print and on the Web as early as the mid nineties. Why shouldn’t computers be easy to use? Why shouldn’t they be reliable and easy to tinker with? Why shouldn’t their cases be colorful, chic and even simply beautiful in the manner desired, consciously or not, by all sane people, and most especially by women?
These are not difficult questions to pose and Steve Jobs was not a genius for asking them. What was unique was his strength of purpose in bringing them about. Like all pioneers and visionaries who try to move the mass of conventional me-too thought in any field, he faced a great group edifice of inertia born of lazy thinking and the general assumption that if consumers didn’t know better or demand better then there wasn’t any point in exerting oneself in one’s job to take the initiative and create something new and different in the realm of design or ease of use.
Jobs knew that he could put himself in the place of the buyer and work out what that buyer might grow fond of without that buyer telling him or even knowing what it was that he would like, once he experienced it. Jobs spurned focus groups for that reason. He liked to quote the hockey player Wayne Gretzky, “I skate to where the puck is going to be, not where it has been,” and he often said that “it is not the job of the consumer to telll us what he wants. He doesn’t know until he sees it.”
Or as Jobs told Fortune more fully, quoted by James Stewart in his fine Times piece today, How Jobs Put Passion Into Products:
Mr. Jobs made no secret of his focus on design; in a Jan. 24, 2000, interview, Fortune magazine asked if it was an “obsession” and whether it was “an inborn instinct or what?”
“We don’t have good language to talk about this kind of thing,” Mr. Jobs replied. “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. … That is the furthest thing from veneer. It was at the core of the product the day we started. This is what customers pay us for — to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.”
Jobs the supreme heretic
The trait that you believe you know exactly what the world needs and wants is of course is shared by many crackpot inventors who are sure they know what the world needs, even if they show no sign of wanting it when offered, so it was truly Jobs genius to be correct in his forecasts, especially, for instance, in dreaming up the iPad when Microsoft’s clunky tablet computers had failed so dismally four or five years earlier. Jobs must surely have recognised the future of the iPad notion once he encountered the touch screen, which makes all the difference. But why didn’t others? Incidentally, the capacitive touch screen was invented at CERN in 1976, and the home of the LHC also boasts that it was where Tim Berners Lee invented the Web – on a NeXT screen!
Steve Jobs was a man who not only followed his own star, but brought the world along with him into a new era where the resources of the Web could be as portable as an iPhone. To us he is the epitomy of the maverick, the heretic, the originator who comes up with something new because he has freed himself of the chains of group think.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
What was truly marvelous though was the fact that he could combine all the roles needed – not only the independent minded visionary, but the team player who could lead a talented group to the world series without losing sight of his dream.
Here is the whole of that speech which he gave at the Commencement at Stanford in 2005:
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
Stanford Report, June 14, 2005
‘You’ve got to find what you love,’ Jobs saysThis is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
http://news.stanford.edu/news/2005/june15/jobs-061505.html



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Like all well informed supporters of progress in science for the benefit of humanity we normally trust and celebrate the highly intelligent, benignly motivated and often extremely personable (Brian Greene, Lisa Randall, Brian Cox) physicists who lead the charge to uncover the truth at the core of physical reality as we know it.

By the “very ConCERNed” we mean the handful of interested and fairly expert observers who, having read and reviewed what CERN has published, not merely whatever has been reported by the assiduous stenographers who go by the name science journalists these days, believe the world is now dealing with a CERN shell game where valid doubts are concealed from the public eye.
Added to this, we now have papers in hand by British and Russian physicists which suggest that the Higgs boson, which CERN physicists are breathlessly and publicly hoping to turn up as the major prize of the current phase of tweaking Nature’s tail, may be none other than the notorious inflaton, an entity supposedly responsible, when it came into being just after the Big Bang, for inflating the universe from an invisible speck into a large football field, at least, and possibly its current, inconceivably vast size. (Now a busy field, this was initiated by F. Bezrukov, “The Standard Model Higgs Boson as the Inflaton,” Physics Letters B, 659:703-6, 2008).
And they do have a point, in that it is now clearly established that said elite professional physicists are intent on escalating the beam energy of the LHC to higher and higher levels to explore conditions hitherto unseen since one trillionth of a second after the Big Bang, while holding off public scrutiny with a misleading camouflage of gung ho propaganda and inaccurate public statements, the latter often self contradictory, CERN evidently being a large organization where the right hand knoweth not what the left hand is up to, as we will show.
Anyone who thinks the Dreyfus Affair is an irrelevant episode which has no bearing on modern life should read today’s well executed summary of this shameful story in the New York Times Book review, where
Turns out the tutor is Greg Mortenson, author of “Three Cups of Tea”, and builder of more than 130 mostly girl schools in Afghanistan and Pakistan, and the US Army under McChrystal has been paying a lot of attention to his ideas for the past year. The story gives the impression that “Three Cups of Tea” is now the unofficial army manual on how to achieve victory in Afghanistan ie how to leave it to the Afghanis without the Taliban taking over again. Mortenson’s answer, as we noted in
Today (Jul 26 Mon) the
The fundamental lesson for science here may be that what is needed for systematic scientific outrages such as the maintenance of the HIV/AIDS paradigm two decades after its expert debunking in top journals is a whistle blower who can expose internal memos and other correspondence which can give the game away to the public.
The
Unlike the gargantuan main fair, the AIDS Knowledge and Dogma conference will be an excellent source of accurate information on HIV/AIDS. One might view it as nothing less than a celebration of truth and good science, as verified by the published record in the highest peer reviewed journals. Its basic theme – that HIV does not cause AIDS, and HIV/AIDS is not infectious – has been sounded since 1987 and 1989 in comprehensive reviews which have never been challenged in the same publications, Cancer Research and the Proceedings of the National Academy, let alone refuted there or anywhere else, contrary to the propaganda of all those living off the current dogma.
In such conditions it is probably unfair to blame even President Obama for going along with this appalling boondoggle, although a case could be made for expecting more from a sophisticated politician. After all, it was not beyond South Africa’s Thabo Mbeki to realize that if such highly qualified scientists still disagreed over the issue. something must be going on, and to demand open public discussion, if not reconciliation of views. Having examined the issue for himself, it seems clear that he concluded like every other intelligent and objective outsider who comes upon it that there is no reason to believe in the unique absurdities of HIV/AIDS, which are legion.
Will Mr Goosby pass by the Imperial Court Stables, where the AIDS-Knowledge and Dogma congress is being held, despite the not very promising name of this venue, and grasp the baton? Will he report back to President Obama that things may be amiss? Will Michele take an interest, and be put in charge of a new White House AIDS Investigative Unit?
Meanwhile, we note that lately John P. Moore of Weill Medical College at Cornell, the lead propagandist in HIV/AIDS science notorious for attacking HIV skeptics as viciously as he possibly can (by his own account), has kept out of the limelight, so we doubt that he will be in Vienna hosting a panel on why the media should be censored of any mention of doubts about HIV, as he did in Toronto.
The fine, illusion busting, investigative cancer documentary
The Polish born, West Houston based Burzynski had a bright idea early in his career, when he noticed that certain harmless peptides are seen in the blood and urine of cancer patients at less than normal levels, and wondered whether they might be involved in the body’s natural defenses against cancer.
Some of the examples of his success are startling, with those diagnosed with fatal disease but lucky enough to come under the kind doctor’s care telling of their escape from the tortures of the damned years later, having won total remission and now flourishing in youth and beauty. When the current image of one condemned boy, now a handsome 18 year old, reached the screen the audience at the crowded penultimate showing at the Cinema Village burst out in applause.
The principle is prima facie sensible and the proposed mechanism makes sense, and the results seem now well established. According to his careful records of FDA licensed patient treatment and outcome, it typically results in permanent remission in about a quarter of his cases compared with zero remission for orthodox treatment, if separate studies on the outcome of each approach are compared. The urgent public need, clearly, is for Phase III trials to be done as soon as possible.
In carefully exploring how Burzynski himself is mistreated, the well developed expose takes the lid off what is nothing more than a disgusting can of political and mercenary worms dining off the corpse of the public interest in cancer.
A documentary maker cannot shoot film inside the minds of the actors in his drama, of course, but New York filmmaker Eric Merola powerfully suggests that money is at the root of all this evil as he takes filmgoers on a tour of the documents that expose all these horrid truths , bolstered with interviews mainly with Burzynski and Julian Whitaker MD, of the Whitaker Wellness Institute in Newport Beach, California. Nicholas Patronas MD who was chief of neuroradiology at the NCI is featured not on camera but in Congressional testimony being highly supportive, as well as in a report on Burzynski’s cases.
The blog is designed to be a guide to better science and social perspective in public policy through a continuing series of posts highlighting error and confusion in certain scientific fields where paradigms are sustained beyond their shelf life and supported only by politics and propaganda, and it includes a set of links to relevant other sites, which blogroll is lower down in the sidebar on the right.
The overriding aim of this blog and its pages is to combat group think and the political and social propaganda of government agencies and other large social systems, public and corporate, which induce conformist group think and social compliance by comparing established beliefs and claims in science and elsewhere with the scholarly professional and research literature, and especially to defend the values of science and good scientists in the paradigm wars of HIV/AIDS, cancer, evolution, global warming, nutrition, particle physics, economics, religious belief and any other disputes over new and different ideas against conformity, prejudice, subjectivity and self-interest, standing up for free speech and publication against the tendency of the authorities to repress unwanted ideas and mining corrective truths buried in the journals and commonly overlooked by the media. 
This is my battle with John Maddox [editor of Nature] and with people who are actually fabricating the data [Ascher et al in Nature, March 11, 1993]. They claim to have such a group that had not used any drugs. When I analyzed the data, it turned out that there was not a single person in their paper that was drug-free. I submitted a critique to Maddox, but his response was, I could no longer respond. I was censored. – Peter Duesberg (left), interview with Bob Guccione, Spin magazine, September, 1993.
Herd instinct, homophobia, hubris, human error, hypocrisy,
Iatrogenic ignorance, ideology, illogic, instigating panic, institutional affiliation, intimidation, irrationality, insanity,
Job retention,
Kowtowing to seniority,
Lack of controls, laziness, lickspittle press instincts, loyalty to superiors, lying, lynch mob mentality,
Maintaining parents, wives, mistresses and offspring, masochism, media stenography, mental inertia, mentor allegiance, misdirection, misunderstanding, naivete, narcissism, Nobel hunting,
Obedience, obeisance, officiousness, opportunism, overclaiming,
Panic, publication bias, paradigm protection, patron pandering, peer pressure, perks, preconceptions, privileges and prizes, piety, politicking, political pressures, popularity, power seeking, pseudoscience, prejudice, preserving face, prevarication, pride, protectionism, Ptolemaic rationalizing, public relations, PubMed illiteracy, pusillanimity,
Racism, rage, rationalization, religion, religious instinct, respectability, reputation enhancing, resistance to change, rivalry, ruthless ambition,
Sadism, selective reporting, scheming for advancement, self-deception, self-interest, self-justification, self-preservation, self-promotion, scientific illiteracy, shame, sloth, slow wit, smug orthodoxy, social ambition, social belonging, status seeking, sheer stupidity,
Terrorizing, thievery, timidity, toadying, trickery, tribalism, ‘truthiness’,
Unthinking acquiescence, unchecked error copying, uninformed certainty, unconscious misperception,
Vanity, venality, veneration, virus hunting,
Witch hunting, wishful thinking, worship of authority,
Youthful naivete, and
Zeal in the service of the establishment and status quo.
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